Safiyaa

British label SAFiYAA, though only 6 seasons old, has already caught the eyes of the fashion industry and in such a short time has managed to build an impressive distribution network that includes such retailers as Barneys New York, Harvey Nichols Riyadh and Saks Bahrain.

SAFiYAA focuses on couture fabrics, seasonless styles and timeless shapes. The brand immediately struck a chord with her network of fashion-forward friends in London, New York and elsewhere. Noble fabrics with shapely cuts and sophisticated finishings are designed to make clients feel elegant and well-dressed yet comfortable. In addition to red carpet-worthy styles and cocktail attire, SAFiYAA also offers elevated daywear. These classic yet versatile staples in stretch silk and viscose stretch are available in the wide variety of colors that the Safiyaa atelier offers, with the luxurious addition of stretch leather and fine cashmere.

Further support from some major A-listers came in spring 2014, when Jennifer Lopez wore a cap-sleeved dress with gazaar inserts onstage on American Idol, and Kate Winslet donned the Petunia Long Dress for the LA premiere of her film “Divergent”..